AEG上海旗舰店

为这个百年德国品牌完成了一次从德系制造德式生活的视觉呈现与空间演绎。

项目面积 | 300㎡
项目地点 | 上海·长宁
项目时间 | 2018

设计总监 | 李静怡
空间设计 | 李青
平面视觉 | 李青
施工后期 | 袁萍

带着更为独特细腻的设计语言和生活美学洞察力,AEG于9月21日在上海长宁开启中国的首家品牌体验店 —— 向追求高品质的中国消费者传递真正高端的家电生活理念。在这场行业内外瞩目的AEG中国首秀上,为这个百年德国品牌完成了一次从“德系制造”到“德式生活”的视觉呈现与空间演绎。

With a more unique and delicate design language and insights into life aesthetics, AEG opened China’s first brand experience store in Changning, Shanghai on September 21 – delivering a truly high-end home appliance life concept to Chinese consumers who pursue high-quality products. At the first show of AEG in China, which has attracted much attention from inside and outside the industry, it has completed a visual presentation and spatial interpretation from “German manufacturing” to “German life” for this century-old German brand.

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INSPIRING WITH DESIGN

这是一次用“德系制造”匠造标准来审视空间设计的艺术审美、工艺技法和思考方式的设计体验过程。我们对AEG的深度解读从高端消费群体日常烹饪、饮食、社交习惯的场景和轨迹, 甚至已延伸到连续4年的德国IFA展的持续比对,去运用到AEG在国内品牌标准的建立。基于此,才有AEG德国纯正血统和调性的呈现,以及进一步的德国高端电器生活主张的演绎 —— 让消费者在AEG的场景空间中真正感受到德国制造的品质魅力,满足他们对于未来高端家电生活的一切想象和期待。

This is a design experience process of examining the artistic aesthetics, craftsmanship and thinking methods of space design with the “Made in Germany” craftsmanship standard. Our in-depth interpretation of AEG ranges from the scenes and trajectories of daily cooking, eating, and social habits of high-end consumer groups, and has even been extended to the continuous comparison of IFA exhibitions in Germany for four consecutive years, and has been applied to the establishment of AEG’s domestic brand standards. Based on this, there is only the presentation of AEG’s pure German pedigree and tonality, as well as the further interpretation of German high-end electrical life propositions – allowing consumers to truly feel the charm of quality made in Germany in the scene space of AEG, satisfying their desire for future high-end Everything imagined and expected in home appliance life.