CLIVET家用中央空调，因收购，而被关注，意大利品牌Clivet正直品牌塑造的黄金期。商业空间，是品牌的“第一触点”，附以互动传播，几乎形成完整的品牌矩阵。从中国家用中央空调（暖通）市场的品牌切入角度，它们更注重技术/功能；日系品牌则以“技术与品质”基因作为主战场，而作为意大利品牌Clivet的最佳切入位置，应该是定位于高端，有相对完备产品体系、产品功能，完整的技术及服务体系层面来诉求体验与解决方案。

品牌模型建立，在品牌故事中找到与消费者沟通的核心ICON，通过品牌调研，其工厂位于阿尔卑斯山脉附近，空气清新无污染，从产品源头，人文体现大自然的和谐、宁静。以阿尔卑斯山脉作为情怀和体验的ICON，作为不同产品体验的切入点，建立与消费者的沟通语境和视觉线索。

CLIVET home central air conditioning, due to the acquisition, and was concerned about the Italian brand Clivet integrity of the golden shape of the brand. Commercial space, is the brand’s “first touch”, accompanied by interactive communication, almost forming a complete brand matrix. They focus more on technology / function from the point of view of brands in China’s domestic central air-conditioning (HVAC) market. Japanese brands use “technology and quality” genes as the main battlefield and as the best entry point for the Italian brand Clivet, they should be positioned At the high end, a relatively complete product system, product features, complete technology and service system level to appeal to experience and solutions.

The establishment of the brand building model, in the brand story to find the core communication with consumers ICON, through brand research, the factory is located near the Alps, the air fresh and pollution-free, from the source of the product, humanistic nature reflects the harmony and tranquility of nature. With the Alps as a feeling and experience of ICON, as a starting point for different product experiences, the establishment of consumer communication context and visual clues.