2018海尔综合展厅

巧用Haier不规则思想源图形元素,构建交错型空间形态及展示道具,突显品牌面对海外市场的多元化和包容性。

项目面积 | 1200㎡
项目地点 | 青岛
项目时间 | 2018

空间设计 | 杨檐举
平面视觉 | 齐东周
施工后期 | 袁萍

海尔海外1200㎡综合展厅,集产品展示、产品测评、客户接待、市场培训等功能为一体,“大开”型外立面打通内外视觉,强调“空间既橱窗”;巧用Haier不规则思想源图形元素,构建交错型空间形态及展示道具,突显品牌面对海外市场的多元化和包容性。

Haier’s overseas exhibition hall of 1200 square meters integrates product display, product evaluation, customer reception, market training and other functions. The “large open” fa?ade opens up inside and outside vision, emphasizing “space is the window”; using Haier’s irregular thought source Graphic elements, the construction of staggered spatial patterns and display props, highlighting the brand’s diversity and inclusiveness in facing overseas markets.

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