海尔非常重视品牌形象在终端的准确呈现，良好的终端设计、人性化的品牌和产品体验，会让消费者对其产生喜爱和偏好，并愿意更多地了解品牌背后所蕴含的信仰和理念，进而形成消费者与品牌的共鸣。

2018海尔海外全球零售新形象的建立，涵盖了海尔终端建设所需要的核心元素，包括店型组合、单体标准模块规范、建店流程说明等；进一步优化和提升海尔在海外市场终端形象，实现海尔品牌与用户的亲密交流。

Haier attaches great importance to the accurate presentation of its brand image at the terminal.
A good terminal design, and humanized brand and product experience will make customers develop a love and preference for the products, and have a willingness to learn more about the beliefs and ideas behind the brand, so as to connect with the brand.

This handbook covers the core elements needed for the construction of Haier’s terminal, including conceptual design, combination of shop types, demonstration of single standard module, process description of shop building, etc.;