TATA木门体验店(重庆)

结合当地市场现状和店型店貌的不同特征,构建一个全新的有颜值、有灵魂、有主张、有故事的时尚空间。

项目面积 | 1200㎡
项目地点 | 重庆
项目时间 | 2018

设计总监 | 李静怡
空间设计 | 李青
平面视觉 | 李青
施工后期 | 袁萍

继2017年6月TATA全国首家静音生活馆在成都富森美家居名品街开业,2018年4月,TATA 重庆最大体验店在富森美·聚信美家居1号店再次震撼亮相,为重庆再添一个新地标,也为富森美进军山城、打造大规模一站式中高端家具卖场新添精彩。

较之于其它店中店形式的店铺,TATA重庆这家面积超过1000㎡的大店,不仅临街,也占据了整个家居大卖场最显眼的入口位,更是借势重庆山城错落有致的特殊地形,临轻轨而立,成为列车行驶途中窗外的一道亮丽风景线。所以瑞升认为,这家店可以打造成为重庆一个新的地标。

Following the opening of TATA’s first silent living center in June 2017 on Chengdu Fushen Mei Home Furnishing Street, in April 2018, TATA Chongqing’s largest experience store once again made a stunning appearance at Fushen Mei · Juxin Mei Home Furnishing Store 1, adding a new landmark to Chongqing and adding excitement to Fushen Mei’s entry into mountain cities and building a large-scale one-stop high-end furniture store.

Compared to other store in store formats, TATA Chongqing, a large store with an area of over 1000 square meters, not only faces the street, but also occupies the most prominent entrance position of the entire home furnishing mall. It also takes advantage of the unique terrain of Chongqing’s mountainous city, standing on the light rail, becoming a beautiful scenic line outside the window during train travel. So Ruisheng believes that this store can be built into a new landmark in Chongqing.

view

INSPIRING WITH DESIGN

TATA成都静音生活馆呈现后,TATA全国大型体验店都开始陆续问世。我们设计每一家大店,除了延续品牌视觉调性的基本统一,更多的是结合当地市场的现状和店型店貌的不同特征,来进行独立全新的设计,来满足更多的市场需求。

我们的设计初衷,就是为了打破建材行业带给人们低端、无创新、颜值低、只会谈材料、谈工艺的固有印象,而构建一个全新的有颜值、有灵魂、有主张、有故事的时尚空间。

After the presentation of  TATA Chengdu Silent Life Pavilion, large experience stores across the country have begun to appear one after another. We design each major store not only to maintain the basic unity of brand visual tone, but also to combine the current situation of the local market and the different characteristics of store appearance to carry out independent and brand new designs to meet more market demands.

Our original design intention is to break the inherent impression that the building materials industry brings to people, such as low-end, no innovation, low appearance, only discussing materials and craftsmanship, and to build a brand new fashion space with beauty, soul, ideas, and stories.