2022帝标家居办公空间
一个传播与制造美学创意的群体,我们希望他们的工作空间变得更有趣,更轻松,充满创造的灵感。
项目面积 | 1150㎡
项目地点 | 四川·成都
设计总监 | 廖虹森
空间设计 | 石杨洋
平面视觉 | 胡萍
施工后期 | 袁萍
如果把人与空间看做品牌价值的重要载体,在不同的品牌触点上,无时无刻不在上演着不同的空间与人的故事……
2019年的帝标[红]店、帝标家居体验馆开始,关于帝标的色彩与灵感畅想,在不同的空间与人物间延续。这一次,我们将新的故事在D&B HOME帝标员工之家中继续讲述。
一个传播与制造美学创意的群体,我们希望他们的工作空间变得更有趣,更轻松,充满创造的灵感。我们将帝标品牌与产品的色彩体系引入办公空间,以地面、墙面、家具、软装…….为载体,让色彩恰如其分地包裹空间。将帝标的色彩价值与品牌视觉价值从内而外地统一
As the communication “window” of FREERI doors and windows in the southwest, the brand-new flagship exhibition hall of FREERI doors and windows has been endowed with more use and operation functions: integrating door and window value systems, refreshing retail terminal image, experimental store model, brand building, community sharing and industry exchanges…..
With multi-dimensional design ideas such as space boundary reshaping + product attribute induction + use scene restoration, we extend the spatial context and functional logic in a building space of 3,000 square meters to create a flagship experience center of FREERI doors and windows with the concept of “doors and windows +” integration.
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INSPIRING WITH DESIGN
D&B HOME从无到有的过程,看似一个空间的诞生,但其实也是帝标品牌感知的变化 —— 一个办公空间让一个品牌从“制造性”属性变身为具有更多“设计创意性”价值的品牌。
而这种变化的感知不单单只发生与员工与工作的环节中,更发生在经由员工而传递出去的每一个品牌触点。以D&B HOME为一个新的起点,我们期待看到未来不久,帝标更多色彩价值、美学灵感与品牌视觉的畅想焕变……
The process of D&B HOME from scratch may seem like the birth of a space, but it is actually a change in the perception of the Imperial brand – an office space transforms a brand from a “manufacturing” attribute to a brand with more “design creativity” value.
And this perception of change not only occurs in the link between employees and work, but also in every brand touchpoint transmitted through employees. Taking D&B HOME as a new starting point, we look forward to seeing more color value, aesthetic inspiration, and brand visual imagination in the near future