Der·1863新零售终端
空间形式的表达没有“规则”,只有“契合”,内部空间将当代艺术的“内建筑”形体理念贯穿始终。
项目面积 | 300㎡
项目地点 | 河南·郑州
设计总监 | 陈叶鸿
空间设计 | 梅葆融
平面视觉 | 梅葆融
施工后期 | 袁萍
Der1863 —— 一款为探寻木地板的自然之美而生的地板,德尔集团旗下高端实木地板品牌,致力于打造富有远见和人生体验的高端生活方式;以格局感、卓越感、人文感为核心价值,精选全球范围内至臻品质的实木原材,用经典、精湛演绎木的焕变,还原生活的真实触动。
Der1863于郑州红星美凯龙全新落成的终端卖场中,我们打破地板零售终端的传统规则与地板行业固有的产品体系,完成了一次以设计特质为核心诉求与表达方式的地板零售终端的空间设计尝试。
Der1863- a flooring brand created to explore the natural beauty of wooden flooring, a high-end solid wood flooring brand under the Del Group, committed to creating a high-end lifestyle with foresight and life experience; With a sense of pattern, excellence, and humanity as the core values, we select the highest quality solid wood raw materials from around the world, and use classic and exquisite interpretation of wood’s transformation to restore the true touch of life.
In the newly completed terminal store of Zhengzhou Red Star Macalline, Der1863, we broke the traditional rules of flooring retail terminals and the inherent product system of the flooring industry, and completed a spatial design attempt for flooring retail terminals with design characteristics as the core demand and expression.
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INSPIRING WITH DESIGN
显而易见地,在这个空间中,“艺术馆”这一设计命题无处不在 —— 从整体的“内建筑”空间切割形式,到细微的材质运用和光照处理,到另一维度的产品展陈逻辑,以及具有穿透性与空间层次感的视觉动线 —— 所有这些设计手段与理念的碰撞,呈现出的Der1863的终端,便是一个更贴近地板的自然之美与设计之源的“艺术”空间。
It is obvious that the design proposition of “art museum” is everywhere in this space – from the overall “interior building” space cutting form, to the subtle material application and lighting treatment, to the product display logic of another dimension, as well as the visual dynamic line with penetration and spatial hierarchy – all of these design methods and concepts collide, presenting the terminal of Der1863, It is an “artistic” space that is closer to the natural beauty and design source of the floor.