东鹏瓷砖全新综合店形象终端，以材质为视觉外延，融合设计背书、风格归属、场景塑造和生活方式描述，诠释东鹏瓷砖颜值、体验、主张全线升级的全新终端形象。

外立面汲取建筑设计世界通用级阵列视觉概念，融合东鹏瓷砖经典洞石产品，以交错层叠的形式巧妙呈现 —— 喻示东鹏瓷砖在科技、艺术、生活理念上的无限叠加及探索。入口场景区以东鹏瓷砖经典松石绿洲为基材构建，纯粹的白、淡雅的黄、内敛的灰和浓郁的绿等多种色彩看似无序却又合理巧妙地交错融合，一石四面无限连纹，灿烂浓郁处一壁生辉。

在产品卖场的集合空间中，“陈列方式”左右着空间体验与产品认知。整体布局上，设计师将产品的集约展示与场景描述深度结合。厨房场景、抗菌卫浴场景、莫兰迪儿童场景、布纹/瓷木场景及户外砖场景区占据终端中央区域 —— 以材质为界面，以生活为中心构建出美学、产品与功能并存的空间关系。

The brand new comprehensive store image terminal of Dongpeng Ceramic Tiles is based on material as the visual extension, integrating design endorsement, style attribution, scene shaping, and lifestyle description, interpreting the brand new terminal image of Dongpeng Ceramic Tiles in terms of appearance, experience, and advocating for full line upgrading.

The exterior facade draws on the universal array visual concept of architectural design, integrating the classic Dongpeng ceramic tile products, and cleverly presents them in a staggered and layered form – symbolizing the infinite superposition and exploration of Dongpeng ceramic tiles in technology, art, and life concepts. The entrance scene area is constructed using the classic Songshi Oasis of Dongpeng Ceramic Tiles as the base material. Various colors such as pure white, elegant yellow, introverted gray, and rich green appear disorderly but cleverly interweave and blend, with infinite lines on all sides of a stone and a brilliant and rich wall shining.

In the collection space of product stores, the “display method” influences the spatial experience and product cognition. In terms of overall layout, the designer combines the intensive display of the product with the deep description of the scene. Kitchen scenes, antibacterial bathroom scenes, Morandi children’s scenes, cloth/porcelain wood scenes, and outdoor brick field scenic spots occupy the central area of the terminal – with materials as the interface and life as the center, constructing a spatial relationship where aesthetics, products, and functions coexist.