2020年8月29日，FURTON于城北富森美迎来首家奢金店的正式亮相 —— 以“舒适”“匠心”为设计起点，FURTON沙发的舒适感知在这一终端空间被赋予新的定义与表达，非同家居的匠心故事在这里被触发新的共情与活力。

项目伊始，我们试图寻找一个清晰而笃定的“非同特质”来打破行业同质壁垒 —— 毫厘差异间坐感工艺的极度追求，中国人身体尺寸的潜心研究，家与美的热爱与期待……像极伦敦萨维尔街虔诚的裁缝师，历经10-12个星期制衣时间与95%纯手工打磨，只为那一身殿堂级的华美 —— FURTON对于“更舒适的沙发”的匠心与执着，成为连接非同内在要素与空间属性一个切口。

整个设计思路的起点，从视觉元素的转化与品牌视觉形象刷新开始。代表沙发匠心精神的工艺结构与材料：榫卯、框架、缝线、缝迹、剪刀；沙发绷带、鹅绒、桦木、五金、沙发腿型……被艺术化地升华为设计元素符号出现于玻璃立面、纱布屏风和视线所及的空间氛围中。不动声色，已将匠心灵魂注入空间与FURTON品牌的认知印象中。

On August 29, 2020, FURTON officially unveiled its first luxury gold store in Fushen Mei, north of the city – with “comfort” and “craftsmanship” as the design starting point. The comfort perception of FURTON sofas is given a new definition and expression in this terminal space, and the story of craftsmanship from different homes is touched with new empathy and vitality here.

At the beginning of the project, we attempted to find a clear and determined ‘unique trait’ to break through the industry’s homogeneity barrier – the extreme pursuit of sitting sensation craftsmanship with minimal differences, the dedicated research on Chinese body size, the love and expectation of home and beauty Like a devout tailor on Saville Street in London, after 10 to 12 weeks of clothing making and 95% pure handmade polishing, FURTON’s craftsmanship and dedication to a “more comfortable sofa” have become a cut to connect different internal elements and spatial attributes.

The starting point of the entire design concept starts from the transformation of visual elements and the refreshing of the brand’s visual image. The craftsmanship and materials that represent the spirit of sofa craftsmanship include mortise and tenon joints, frames, stitching, stitching, and scissors; Sofa bandage, goose down, birch, hardware, sofa leg shape Artistically elevated design element symbols appear in glass facades, gauze screens, and the spatial atmosphere within sight. Silently, the soul of craftsmanship has been infused into the cognitive impression of space and the FURTON brand.