我们为IXINA设计的位于上海浦东新区国美电器的门店，是IXINA在国内的第4家零售终端，也是2020年首家新店。围绕品牌价值”视觉化”的核心诉求，我们从空间、氛围、体验、品牌视觉不同维度，帮助IXINA为中国消费者升级呈现了一个”悦享欧洲厨房生活”的全新体验空间。380平米终端中，以开放、流畅的空间感受分别规划呈现ixina设计广场、产品场景及电器专区三大核心功能布局。

IXINA的“德国血统”感知从外立面的德国国旗三色识别符号便已开始并贯穿整个逛店体验。欧式典型建筑元素结合品牌LOGO的衍生符号被引入内部空间，营造一种欧式艺术格调与仪式感。

The store we designed for IXINA, located in the Pudong New Area of Shanghai, is the fourth retail terminal of IXINA in China and the first new store in 2020. Focusing on the core demand of “visualization” of brand value, we have helped IXINA upgrade and present a new experiential space for Chinese consumers to “enjoy European kitchen life” from different dimensions of space, atmosphere, experience, and brand vision. In the 380 square meter terminal, the three core functional layouts of ixina design square, product scene, and electrical area are planned and presented with an open and smooth spatial experience.

IXINA’s perception of “German ancestry” begins with the three color identification symbol of the German flag on the exterior and runs through the entire shopping experience. The combination of typical European architectural elements and derived symbols from the brand logo is introduced into the internal space, creating a European artistic style and sense of ceremony.