KUKA顾家家居

粗糙与细腻,富于空间质感与触感的情绪表达

项目面积 | 800㎡
项目地点 | 北京
项目时间 | 2020

设计总监 | 宋昊
平面视觉 | 齐东周
施工后期 | 袁萍

基于匠心精神和更高端的产品,赋予空间独特情绪表达(图形/材质/装置)。

源自品牌名KUKA英文字符构建独特的符号识别,开发专属识别纹样多维度的线条是精细工艺概念的视觉表达;自然的粗糙质感夯土墙/水泥/灰色艺术漆(匠心精神)与细腻光泽/红铜(精细工艺)材质强对比提升空间质感与触感,摒弃传统的绿植使用植物艺术化,更抽象新锐的装置表达;营造包裹感的照明环境产品重点照明,局部漫反射光效顶部贯穿式灯槽,提升空间纵深感让空间富有层次感;轻量化软装更精简的饰品装饰注重质感与设计感的表达。

Based on the spirit of craftsmanship and more high-end products, endow the space with unique emotional expression (graphics/materials/devices).

Originating from the brand name KUKA, unique symbol recognition is constructed using English characters, and the development of exclusive recognition patterns with multi-dimensional lines is a visual expression of fine craftsmanship concepts; The natural rough texture of rammed earth walls/cement/gray art paint (craftsmanship spirit) and delicate gloss/red copper (fine craftsmanship) materials enhance the spatial texture and touch, abandoning traditional green plants and using plant art, and more abstract and cutting-edge device expression; Creating a wrap around lighting environment with a focus on lighting products, with local diffuse reflection effect and a top penetrating light groove, enhancing the depth of the space and creating a sense of hierarchy; Lightweight and more streamlined jewelry decoration emphasizes the expression of texture and design.

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INSPIRING WITH DESIGN

KUKA甄选区(以沙发为核心)搭建以“沙发”为核心,其他成品家具为补充的“生活场景注重不同风格产品与空间的质感表达。甄选体验区(理性的体验)符合不同需求,不同习惯及人群的尺度、面料选择多变的组合方式,丰富的配件/人体工程学….品牌故事与国际化设计力量的信息展示。睡眠体验中心包含睡眠体验与床品集中展示两个域区既可以深度体验舒适睡眠,又满足出样需求。

The KUKA selection area (with the sofa as the core) is built with the “sofa” as the core, Other finished furniture as a supplement, emphasizing the texture expression of different styles of products and spaces in life scenes. Selection experience area (rational experience) Different combinations that meet different needs, habits, and people’s scales, fabric choices, and rich accessories/ergonomics The information display of brand stories and international design power. The sleep experience center includes two areas: sleep experience and centralized display of bedding, which can provide a deep experience of comfortable sleep and meet the needs of sample production.