火星人集成灶总部展厅

材质、灯光、视觉氛围为厨房用品与厨房生活之间的想象及实感提供的延续互动的场景 。

项目面积 | 470㎡
项目地点 | 浙江·嘉兴
项目时间 | 2020

设计总监 | 陈叶鸿
空间设计 | 杨檐举 / 刘燕宇
平面视觉 | 齐东周
施工后期 | 李东东

携手火星人打造的嘉兴总部全新展厅已于近日亮相,以“科技”为视觉外延,以“健康”为体验内核,通过新的、多元化的设计形式,在高级灰、互动屏、灯光的氛围营造下,赋予品牌耳目一新的空间视觉形象。

铝板与灰玻结合大面积面灯的运用,营造出空间整体简练的亮度氛围与科技质感。白、灰、黑三色为基本色调,品牌“科技蓝”穿插期间 —— “科技感”是本次项目要传递出的首要视觉关键词,因此在材质、色调、灯效及视觉氛围的营造上,都使用了明晰的“设计语言”。

The brand new exhibition hall of Jiaxing headquarters, created in collaboration with MARSSENGER, has recently been unveiled, with “technology” as the visual extension and “health” as the experience core. Through new and diversified design forms, it creates a new spatial visual image for the brand under the atmosphere of high-end gray, interactive screens, and lighting.

The combination of aluminum plate and gray glass in large area surface lighting creates a concise overall brightness atmosphere and technological texture in the space. White, gray, and black are the basic colors, and the brand’s “technology blue” is interspersed during the period – “technology sense” is the primary visual keyword to be conveyed in this project. Therefore, clear “design language” is used in the construction of materials, colors, lighting effects, and visual atmosphere.

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INSPIRING WITH DESIGN

“科技感”是这次项目设计的核心发力点,灰玻与铝板的主要材质的运用本身与产品的匹配适融性高,极易于提升产品调性,空间氛围的精致度与科技感也随之烘托;再配合大面积面灯与产品核心技术的视觉化氛围物料的加持 —— 材质、灯光、视觉氛围为厨房用品与厨房生活之间的想象及实感提供的延续互动的场景 。

The “sense of technology” is the core driving force of this project design. The use of the main materials of gray glass and aluminum plate itself has a high compatibility with the product, making it easy to enhance the product’s tone. The delicacy and sense of technology of the spatial atmosphere are also highlighted; Then, with the blessing of Visualization atmosphere materials of large area surface lights and product core technology – materials, lights, and visual atmosphere provide a continuous interactive scene for the imagination and reality between kitchen supplies and kitchen life.