2020欧派集团衣柜综合馆

衣帽间时代所定义的,既是衣帽间的功能特质、形态规划,也是衣帽间与起居生活空间的组合关系,更是一种现代居家的生活方式。

项目面积 | 750㎡
项目地点 | 广州
项目时间 | 2020

设计总监 | 刘雪鹄
空间设计 | 姚维佳/周先治/陈智勤
平面视觉 | 齐东周
施工后期 | 袁萍

2020年初,欧派集团衣柜综合馆全新亮相欧派广州总部。在这一瑞升与欧派再度携手的设计项目中,我们去繁化简,以年度主题 ——“衣帽间时代”重新定义中国式衣帽间的定制标准与系统,以设计赋能重构现代奢质家居空间。

展厅的整体布局规划设计上,充分融合衣帽间的多形态与不同居家空间特性 —— 合理演绎“每一座房子都有一种衣帽间”的可能性。

At the beginning of 2020, the OPPENI Group Wardrobe Comprehensive Hall made a new appearance at OPPEIN’s Guangzhou headquarters. In this design project where Ruisheng and Oppein once again joined forces, we eliminated complexity and simplified, redefined the customization standards and systems of Chinese-style cloakrooms with the annual theme – “The Cloakroom Era”, and reconstructed modern luxury with design empowerment. Home space.

The overall layout planning and design of the exhibition hall fully integrates the various forms of cloakrooms and the characteristics of different home spaces – a reasonable interpretation of the possibility of “every house has a kind of cloakroom”.

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INSPIRING WITH DESIGN

展厅无处不在地融入主题空间导视 + 布局导读 + 情景展示的互动体验,多媒体、投影、DIY柜体模块组合进一步帮助消费者在有限的逛店时间内深度了解衣帽间与户型的匹配需求。

以入口大型衣帽间为吸引点,借助衣柜的功能配件细节展示,人体工学演示,水吧烘焙,融入储物功能的设计洽谈区及可实现更多风格展示的电视屏幕植入,无一不在展示着欧派全球精湛工艺;让消费者在其中更好地带入自己的生活场景与实用功能的同时行程完整的线下体验闭环。

The exhibition hall integrates the interactive experience of theme space guidance + layout guidance + scene display everywhere. The combination of multimedia, projection, and DIY cabinet modules further helps consumers deeply understand the matching needs of cloakrooms and apartment types within the limited time of visiting the store.

Taking the large cloakroom at the entrance as the attraction, with the help of detailed display of functional accessories of the wardrobe, ergonomic demonstration, water bar baking, design negotiation area integrated with storage function and TV screen implantation that can achieve more style display, all are on display. Oppein’s global exquisite craftsmanship allows consumers to better bring their own life scenes and practical functions into a complete offline experience closed loop.