欧普照明新零售终端

灯与家居,一场灯光照明的消费历程重塑。

项目面积 | 800㎡
项目地点 | 重庆
项目时间 | 2020

设计总监 | 廖虹森
空间设计 | 宋昊 / 黄城 / 周先治
平面视觉 | 胡萍
施工后期 | 袁萍

灯,不是简单的“亮”,而是可以让家变得更漂亮、让生活变得更舒适,让人变得更健康的“光”。

灯具的风格与审美,功能与场景,无不参与着一个现代家居生活体验的塑造。欧普照明OPPLE于重庆全新落成的终端卖场中,我们从顾客的家居生活需要出发,围绕“风格的光”、“健康的光”和“智慧的光”三大内容进行展示,用合适、合格、合理的照明解决方案,为消费者营造一个“理想灯光体验之家”。「理想」与「实验」两个关键的空间表达逻辑并存与贯穿整个终端 —— “理想”是关于美好灯光生活的场景想象;“实验”是关于灯具与灯光功能应用的需求表达 —— 左手理性,右手感性,理想灯光之家跃然而现。

A light is not simply a “light”, but a “light” that can make a home more beautiful, life more comfortable, and people healthier.

The style and aesthetics of lighting fixtures, as well as their functions and scenes, all participate in shaping a modern home life experience. In the newly completed terminal store of OPPLE in Chongqing, we focus on customers’ home life needs and showcase the three main contents of “style light”, “healthy light”, and “smart light”. With appropriate, qualified, and reasonable lighting solutions, we create an “ideal lighting experience home” for consumers. The two key spatial expression logics of “ideal” and “experiment” coexist and run through the entire terminal – “ideal” is a scene imagination about a beautiful lighting life; The “experiment” is an expression of the needs for the application of lighting fixtures and lighting functions – left-handed rationality, right-handed sensibility, and the emergence of an ideal lighting home.

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INSPIRING WITH DESIGN

家,或者更准确地说 —— 一种关乎于家的“更理想的生活方式”,是我们最终想要传递的空间设计的美好。

当这一载体变为照明时,我们尝试重新梳理灯与家居生活的关系, 重塑消费者历程管理,让“人、货、场”在同一空间融合 —— 既有理性的对“理想家”的表达,为消费者建立关于灯的功能、智能的全新认知;又有感性的“灯饰”空间的还原,勾勒消费者对灯与家居空间的场景想象;最终为欧普与消费者之间构建起“将理想照进生活!”体验之家。

Home, or more accurately, a “more ideal way of life” related to home, is the beauty of spatial design that we ultimately want to convey.

When this carrier becomes lighting, we try to reorganize the relationship between lights and home life, reshape consumer journey management, and integrate “people, goods, and market” in the same space – both rational expression of “ideal home”, and establish a new understanding of the functions and intelligence of lights for consumers; There is also a sensory restoration of the “lighting” space, outlining consumers’ imagination of the scene of lighting and home space; Ultimately, a home of “shining ideals into life!” experience will be built between Oupu and consumers.