世界纷杂多变，你相信生活的自我治愈力吗？

“焦糖盒子”回应着当下人们，尤其Z世代群体对家的原始需求 —— 治愈。将能够治愈年轻人的家居生活物件与生活方式装进这个“盒子”，任人走近、体验、感受；当你对生活产生困乏，来这里逛逛，让生活重新被期待与乐趣填满。作为美好家居空间的设计者，瑞升为富森美交出了一个以生活方式为主导的全新零售空间作品 —— 通过差异化设计、治愈系好物、情景式提案、社交向互动的全新家居零售场域，为每一位来焦糖盒子的人，寻到对于家的“初心”。

项目设计的前序基于一种家的情绪和图形符号的演变。盒子 —— 聚合、包容、整合、多变。焦糖盒子被赋予的内涵既有空间、产品、人群的理性要素，也有设计、搭配、生活的感性要素，二者交错重合，便是焦糖盒子想要传递给消费者的独特感知。焦糖 —— 温暖、细腻、平实、治愈；情绪与意趣的叠加，LOGO标识从一个基础常量渐次具象化 —— 充满饱满人设和不失俏皮的立体标识形象。设计师赋予了焦糖盒子最初的定义，空间表达的主题故事线也由此丰富展开。

The world is complex and ever-changing, do you believe in the self-healing power of life?

“Caramel Box” responds to the original needs of the current people, especially the Z generation group – healing. Put household items and lifestyles that can heal young people into this “box”, and let people approach, experience, and feel; when you feel sleepy about life, come here for a stroll, and let life be filled with expectations and fun again. As the designer of a beautiful home space, Ruisheng has handed over a new lifestyle-oriented retail space work for Fusenmei – a brand new home retail space through differentiated design, healing things, situational proposals, and social interaction Yuyu, for everyone who comes to the caramel box, finds the “initial heart” of the home.

The foreword of the project design is based on the evolution of a domestic mood and graphic symbols. Box – aggregate, contain, integrate, change. The connotation given to the caramel box includes not only the rational elements of space, products, and people, but also the perceptual elements of design, collocation, and life. The combination of the two is the unique perception that the caramel box wants to convey to consumers. Caramel—warm, delicate, flat, and healing; the superposition of emotion and interest, the LOGO logo is gradually concretized from a basic constant—full of full-bodied characters and a playful three-dimensional logo image. The designer gave the caramel box an initial definition, and the theme story line expressed in the space is also enriched.