2021 非同潮金店
家居卖场玩潮趣,在家居空间中打破领域边界,用潮流时尚去架构更贴近年轻人需求的消费场景。
项目面积 | 218㎡
项目地点 | 四川·成都
项目时间 | 2021
设计总监 | 廖虹森
空间设计 | 宋昊 / 周先治
平面视觉 | 胡萍
施工后期 | 袁萍
这是与非同在2020年合作的第三个项目,在相继开出非同2.0奢金首店与主打帕美拉皮系列沙发的奢金二店后,非同“潮”金店紧随其后“跨界”而来。既以“潮”为设计命题,在家居空间中打破领域边界,注入时尚潮流属性,即为项目设计重点 。以非同奢金店主理人肖萌的解读:“此次跨界,是从展示非同产品到展示非同理念的一次升级 —— 用潮流时尚去架构更贴近年轻人需求的消费场景,激活共鸣”。潮流属性可以有万种认知与解读,但首先是视觉上的表达。入口的酒吧台设计,让人从进店开始,瞬间进入到有别于传统家居卖场的“磁场”中。
This is the third project we collaborated with FURTON in 2020. After opening the first FURTON 2.0 luxury gold store and the second luxury gold store that focuses on the Pamela leather series sofas, FURTON’s “trendy” gold store followed closely and “crossed the border”. Taking “fashion” as the design theme, breaking the boundaries of the field and injecting fashionable and trendy attributes into the home space is the focus of the project design. According to Xiao Meng, the manager of FURTON Luxury Gold Store, “This crossover is an upgrade from showcasing FURTON products to showcasing non empathy – using trendy fashion to construct consumption scenarios that are more close to the needs of young people and activate resonance. There can be thousands of cognitions and interpretations of trendy attributes, but the first is visual expression. The design of the bar counter at the entrance allows people to instantly enter the “magnetic field” different from traditional home stores from the moment they enter the store.
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INSPIRING WITH DESIGN
本次项目设计命题令我们开始思考:传统家居卖场该如何去沟通和表达“潮流”与“年轻”—— 毋庸置疑,这是传统家居行业迎合年轻化消费市场的一道“必答题” —— 在潮金店中,我们让生活方式占据更主导的位置,设计充分调动卖场空间氛围感与叙事性,回应着年轻一代消费者的个性标签文化。
当然,代表非同沙发追求极致舒适坐感的视觉化表达符号,已经成为非同家居的一种DNA属性,在潮金店中我们尝试了更为标签化、年轻化的表达方式;而在未来可能出现的更多不同店型中,这种属性也应该继续存在且变化着不同适配性的表达方式。
The design proposition of this project has made us start to think about how traditional home furnishing stores can communicate and express “trends” and “youth” – undoubtedly, this is a “must answer” question for the traditional home furnishing industry to cater to the youth-oriented consumer market. In trendy stores, we make lifestyle more dominant, and the design fully mobilizes the atmosphere and narrative of the store space, Responding to the personality label culture of the younger generation of consumers.
Of course, the Visualization expression symbol representing the pursuit of ultimate comfort of the FURTON sofa has become a DNA attribute of FURTON furniture. In the Chaojin Store, we have tried a more labeled and younger expression; In the future, this attribute should also continue to exist and change the expression of different adaptability in more different store types that may arise.