慕思V6家居新零售

打破空间局限,从单品到家居空间解决方案,创造舒适个性的理想家环境。

项目面积 | 880㎡
项目地点 | 广东·东莞

设计总监 | 廖虹森
空间设计 | 石杨洋/姚维佳/黄城
平面视觉 | 胡萍
施工后期 | 杨正昱

在V6新近落成的东莞世博园店全新零售终端中,瑞升为V6完成了一次“从功能到空间,从单品到家居空间解决方案”的零售终端升级更迭。为V6家居做了一次更趋于风格化、年轻化和时尚化的生活方式表达。LOGO是品牌化、单向的;图形是开放的、可沟通与可共鸣的。V6 HOME的LOGO经过微妙的调整、组合形成定制化视觉符号,简洁明快的VI设计语言运用到空间中,同周围环境发生互动,去探究多样化视觉表达形式与空间之间的关系。

从外立面即开始拱形元素建立这一空间的视觉特征,既是进入空间起点,也进一步定义着内部空间形式的仪式感和记忆点。内部空间中重复出现连续的拱门元素,使视觉语言在空间中连贯而现,微妙的曲线为卖场增添舒适的层次感。

In the newly completed Dongguan World Expo Park store retail terminal for V6, Ruisheng has completed a retail terminal upgrade and replacement of “from functionality to space, from single item to home space solution” for V6. We have created a more stylized, youthful, and fashionable lifestyle expression for the V6 home. The logo is branded and unidirectional; Graphics are open, communicable, and resonant. The logo of V6 HOME undergoes subtle adjustments and combinations to form customized visual symbols. The concise and lively VI design language is applied to the space, interacting with the surrounding environment, to explore the relationship between diverse visual expression forms and space.

Starting from the exterior facade, the arched elements establish the visual features of this space, which not only enter the starting point of the space, but also further define the ritual and memory points of the internal spatial form. The repeated appearance of continuous arch elements in the internal space creates a coherent visual language in the space, while subtle curves add a comfortable sense of hierarchy to the store.

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INSPIRING WITH DESIGN

每一个被用心设计的家里,都或多或少寄托了人们内心深处的情感 —— 于家如此,于家居卖场空间也应如此。从单品思路到“贩卖”整体空间,我们让设计在V6 HOME的空间内去平衡消费情绪、风格管理、配套定制甚至人群归属的家居空间需求。在满足家居新零售所有功能需求之外,运用简洁、年轻而不失温暖的设计语汇,充分展示产品功能体验的同时,也最大程度地带给消费者难忘、沉浸的空间体验感。

Every carefully designed home embodies to some extent people’s deep emotions – this is true for homes, and it should also be true for home store spaces. From the concept of individual products to the overall space of “selling”, we aim to balance consumer sentiment, style management, supporting customization, and even the demand for home space belonging to the crowd within the V6 HOME space. In addition to meeting all Functional requirement of new home retail, the simple, young and warm design vocabulary is used to fully display the product functional experience, while also giving consumers a sense of unforgettable and immersive space experience to the greatest extent.