外立面及入口区域采用迪拜当地地貌的形态，进行简化设计后融入小米自身的简洁属性，形成品牌独特的视觉识别。

橱窗装置整体延续入口的设计形态，结合当地地貌元素，自然地融合形成对外的橱窗景观和展陈氛围，达成吸引引流的目的。室内空间的顶部设置大面积银镜并环绕柔和洁净白色光环，将重心主题视屏延伸，从视觉感受上扩充了内部空间体量，同时弱化消隐了展台体量带来的局促感。内部中央位置设置一处巨幅联动双屏，用于新品发布及主题讲堂；并将小米环绕屏的核心产品以明星展示位融合其中，充分调动起顾客的视觉焦点追随，强化了终端科技感氛围；其中的明星产品展位位也可定期配合不同营销节点进行更替。主题活动区搭配休闲随意座营造自由交流的轻松氛围。

产品展陈方面，最为核心的手机体验区域以“拍照”作为体验热点，通过沙漠/海洋/城市主题的沙盘微缩景观来体验微距拍照功能，故事性的主题情景自然融入当地化的生活元素；沙盘外围为一圈沙漠拉力小型赛道，电动小越野供顾客体验动态拍照功能。

The fa ç ade and entrance area adopt the local topography of Dubai, and after simplified design, incorporate the concise attributes of Xiaomi itself to form a unique visual identity of the brand.

The display window installation continues the design form of the entrance as a whole, combining local geomorphic elements to naturally integrate and form an external display window landscape and exhibition atmosphere, achieving the goal of attracting and draining. The top of the indoor space is equipped with a large area of silver mirrors and surrounded by a soft and clean white halo, extending the focus of the theme video screen, expanding the volume of the internal space visually and weakening the sense of confinement brought by the booth volume. A large linked dual screen is set up in the central position of the interior for new product launches and theme lectures; And the core products of Xiaomi’s surround screen are integrated with star display positions, fully mobilizing customers’ visual focus to follow and strengthening the terminal technology atmosphere; The celebrity product booths can also be regularly replaced in conjunction with different marketing nodes. The theme activity area is paired with casual seating to create a relaxed atmosphere of free communication.

In terms of product exhibition and display, the most core mobile experience area focuses on “taking photos” as the experience hotspot, and experiences macro photography function through desert/ocean/city themed sand table miniature landscapes. Storytelling themed scenes naturally integrate local life elements; The sand table is surrounded by a small desert rally track, with an electric off-road for customers to experience dynamic photography functions.