非同家居全新零售终端
用潮流、时尚、生活方式回应着年轻一代消费者个性标签文化
项目面积 | 790㎡+665㎡
项目地点 | 四川·成都
设计总监 | 廖虹森
空间设计 | 李显强
平面视觉 | 胡萍
施工后期 | 李东东 / 杨正煜
我们与非同的交集，起始于2020年非同奢金首店的诞生，从彼时开始，我们就在为非同讲着「新与旧」的故事 —— 非同对于“更舒适沙发”的执着匠心，成为连接品牌内在要素与空间全新表达的一个切口。在此后持续的时间里，非同不断地以各种尝试刷新着品牌“年轻化的姿态“ —— 以“潮”为设计命题的非同潮金店，以及各种先锋跨界紧随其后而来。非同用潮流、时尚、生活方式回应着年轻一代消费者个性标签文化；也实现着非同”非要不同“的年轻态度的共振。
Our intersection with Furton began in 2020 with the birth of Furton’s Luxury Gold First Store. Since then, we have been telling Furton the story of “new and old” – Furton’s dedication to “more comfortable sofas” has become a cut that connects the brand’s internal elements with a new expression of space. In the following period of time, Furton continuously refreshed the brand’s “youthful posture” with various attempts – Furton’s trendy gold store with “fashion” as the design theme, as well as various avant-garde cross-border brands followed closely. Furton responds to the personalized label culture of the younger generation of consumers with trends, fashion, and lifestyle; It also resonates with Furton’s “must be different” attitude towards youth.
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INSPIRING WITH DESIGN
有两个核心的问题替我们回应了本次设计项目的基本逻辑与思考原点 —— 如何在保留非同内核元素的同时，给予空间全新的、更趋年轻化的设计风格与消费体验？如何在“空间”这一媒介中，让色彩、材质、图形与品牌符号和谐包容？
前者之于“传承”，为空间建立起有品牌基因的视觉基调；后者之于“焕新”，为空间赋予简约、潮流的年轻属性 —— 新旧融合的理念和设计语言贯穿于整个空间，为非同再次拓宽了家居零售空间的边界。我们相信，非同「新与旧」的故事仍有更多可能性待揭启……
There are two core questions that respond to the basic logic and starting point of our design project – how to preserve the Furton core elements while providing a new and younger design style and consumer experience for the space? How to make colors, materials, graphics, and brand symbols harmonious and inclusive in the medium of “space”?
The former is for “inheritance”, establishing a visual tone with brand genes for the space; The latter endows the space with a simple and trendy youthful attribute of “rejuvenation” – the concept and design language of integrating old and new run through the entire space, once again widening the boundaries of Furton’s home retail space. We believe that there are still more possibilities to uncover the story of Furton’s’ new and old ‘
