讲述品牌故事, 分享艺术和设计理念，是高端瓷砖消费者沟通的“最佳开场”；而诺贝尔“寻纹记”为此提供了极具品牌特质的”剧本” —— 2021年, 诺贝尔瓷砖打破行业纹理素材的束缚，首创“寻纹记”系列，携手《国家地理》杂志在中国的地理版图中提取形态各异的自然纹路融入产品中，取纹理于自然万物，将自然“探索精神”打造成品牌价值符号，并以此和消费者形成价值共鸣。——“寻纹记”毋庸置疑地成为本次设计项目的核心概念与出发源点。

围绕“寻纹记”及其所包含的“品牌资产”，我们为诺贝尔赋予从故事与图形，工艺与场景，质感与肌理，到设计与搭配全方位的空间与美学表达。在空间布局上，基于“寻”的概念脉络，规划出寻·故事/寻·产品/寻·场景/寻·分享/寻·设计的主题系列空间模块。

Telling brand stories, sharing art and design concepts, is the “best opening point” for high-end ceramic tile consumers to communicate; And NABEL’s “Searching for Patterns” provides a highly brand specific “script” for this. In 2021, NABEL ceramic tiles broke the constraints of industry texture materials and pioneered the “Searching for Patterns” series. Together with National Geographic magazine, they extracted various natural patterns from China’s geographical map and integrated them into their products, taking textures from all things in nature to create a brand value symbol of the “exploration spirit” of nature, And form a value resonance with consumers through this—— Undoubtedly, the concept and starting point of the design project of ‘Searching for Patterns’ have become the core concept and starting point.

We provide NABEL with a comprehensive range of spatial and aesthetic expressions, from story and graphics, craftsmanship and scene, texture and texture, to design and matching, centered around the “Search for Patterns” and the “brand assets” it contains. In terms of spatial layout, based on the concept of “search”, plan a series of themed spatial modules for search · story/search · product/search · scene/search · sharing/search · design.