本项目围绕着松下洗衣机终端“一店双品牌”的设计命题而起始。 关于“洗”和关于“衣”的设计表达是本次项目的内核，其中一个不太显性的洞察在于：产品设备通过改善日常生活习惯，正在更多地与消费者生活方式产生互动。在传统洗衣机卖场的“科技+洁净”空间属性定义之外，我们更在意寻找洗护设备与之服务的对象（衣物）之间的联系 —— 以衣物要素作为终端的主题视觉，参考时下流行的时装店趋势，从线条、材质、造型与互动出发，将松下&阿尔法卖场氛围定义为“生活+设计”，以此跳出囿于功能+技术的传统家电卖场的风格限制。

This project starts with the design proposition of “one store, two brands” for Panasonic washing machine terminals.

The design expression about “washing” and “clothing” is the core of this project, and one of the less obvious insights is that the product equipment is interacting more with consumer lifestyles by improving daily habits. In addition to the definition of the “technology+cleanliness” spatial attribute in traditional washing machine stores, we are more concerned with finding the connection between washing and care equipment and the objects (clothing) it serves – with clothing elements as the terminal theme visual, referring to popular fashion store trends, starting from lines, materials, shapes and interactions, we define the Panasonic&Alpha store atmosphere as “life+design”, To break free from the style limitations of traditional home appliance stores limited by functionality and technology.