OPPOLIA欧铂丽总部展厅
用风格指引、IP植入、多元文化嫁接及共创模块来营造年轻人的生活方式,提升空间内年轻化的“情绪表达”
项目面积 | 750㎡
项目地点 | 广东·广州
设计总监 | 廖虹森
空间设计 | 石杨洋 / 姚维佳 / 吕莉
平面视觉 | 齐东周 / 何季航
施工后期 | 袁萍
家的意义之于TA们而言,更在于一处个性的想象空间。当全行业都在谈论品牌“年轻化”的时代命题时,全屋定制恰好是“生活方式”的最佳载体,更有“资格”探讨生活态度。为了满足年轻化消费群体对于“轻·高定”全屋定制的需求而存在。围绕“年轻生活方式Young Lifestyle”这一命题,本案从「年轻化的情绪表达」与「品牌化的空间管理」两方面,重新定义欧铂丽展厅空间的年轻化表达方式。
对于TA来说,家的意义在于个性化的想象空间。当全行业都在谈论品牌“年轻化”的时代命题时,全屋定制恰好是“生活方式”的最佳载体,更“有资格”讨论生活态度。为满足年轻消费群体“轻·高清”全屋定制的需求而存在。本案围绕“年轻生活方式”的主张,从“年轻化的情感表达”和“品牌空间管理”两个方面重新定义了欧普丽展厅空间的年轻化表达。
For TAs, the meaning of home lies in a personalized imagination space. When the whole industry is talking about the era proposition of brand “rejuvenation”, the whole house customization happens to be the best carrier of “lifestyle”, and it is more “qualified” to discuss life attitude. It exists to meet the needs of young consumer groups for “light·high definition” whole house customization. Focusing on the proposition of “Young Lifestyle”, this case redefines the youthful expression of Opuli’s showroom space from the two aspects of “younger emotional expression” and “branded space management”.
view
INSPIRING WITH DESIGN
使用风格指引、IP植入、多元文化嫁接及共创模块来营造年轻人的生活方式,提升空间内年轻化的“情绪表达”;而这种表达,从外立面即开始。在淡化繁复、刻意的设计痕迹的同时,统一但不单一的空间形体与多元的材质色彩表情互相平衡包容,而又不乏处处“点睛之笔”的惊喜,每一处场景空间都像家居美学风格的灵感库。
Use style guidelines, IP implantation, multi-cultural grafting and co-creation modules to create young people’s lifestyles and enhance the youthful “emotional expression” in the space; and this expression starts from the facade. While diluting the complicated and deliberate design traces, the unified but not single spatial shape and the diverse material, color and expression are balanced and inclusive, and there is no lack of “finishing touch” surprises everywhere. Every scene space is like an inspiration library for home aesthetics.