年轻人的家，一半生活，一半艺术。TA们注重生活方式，强调态度与文化认同感。有独立生活态度，拒绝家庭式的常规功能与布局，相比未来的家庭形态和责任，TA们更在意“自我”。“年轻化的高级感”是TA们对于家的贴切概括，也恰好是欧铂丽品牌与这一消费群体的交集。要将“年轻感”与“高级感”装入同一空间而和谐共存，即如何为欧铂丽找到“年轻化高级感“的落脚点，是本案的最大挑战。我们从视觉：情绪表达与场景：生活侧写两方面，通过极具生活感的产品场景构建，在商业销售空间的前置前提下，重塑欧铂丽零售终端的年轻化特征。

The home of young people, half life, half art. TAs focus on lifestyle, emphasizing attitude and cultural identity. They have an independent attitude towards life and reject the conventional functions and layout of a family. Compared to their future family form and responsibilities, TAs are more concerned about “themselves”. The sense of youthfulness and sophistication “is the appropriate summary of home by TAs, and also happens to be the intersection of the Oubuli brand and this consumer group. The biggest challenge of this case is to harmoniously coexist the “youthfulness” and “sophistication” in the same space, that is, how to find a foothold for the “youthfulness and sophistication” of OPPOLIA’s retail terminal. We reconstruct the youthfulness characteristics of OPPOLIA’s retail terminal from two aspects: visual: emotional expression and scene: life profile through the construction of product scenes with a strong sense of life, under the premise of commercial sales space.