Persistence and innovation

a/西门子,外观出现大的变化,连续的斜面运用和半封闭的模式大幅提升品牌气势。
b/厨房电器:有三个厨房电器板块,分别展示洗碗机,烤箱,烟灶系统。围绕厨电展开的体验强化了智能感应功能的体验,跨产品品类的智能运用,保留大型厨电演示体验区,有三个厨电操作吧台。其中一个大型演示区,可提供阶梯座位已经现场视频录播,一个小电演示区,背墙是大型蔬果阵列装置墙。一个小型厨电综合体验区。
c/智能家居系统均有独立板块来进行体验和展示,技术上也更成熟,介入的产品品类也更多,涵盖冰箱、洗衣机、洗碗机。智能家居有两个板块,一个表现技术,一个表现操作,技术是智能感应,通过大型水幕系统来表现感应功能。一个是操作,通过iPad,台面控制,和大型led屏来实现,有独特的电脑led变色灯光系统配合营造高科技氛围。
洗衣机:两个展陈区域加一个户外衣物清洗体验模块。
冰箱:一个标准冰箱板块和一个嵌入冰箱板块的组合,强调智能感应和温度分区功能。
咖啡机:一个展陈,一个咖啡体验区和一个咖啡体验装置的组合,重点描述咖啡的历史,原材料的产地,特征特质。和主品牌区域有明显的色彩差异。
吸尘器和电熨斗:分别有一个展陈和体验组合
色调:大面积白色为主,配合金黄色咖啡专区和深蓝色智能家居体验区,厨房电器部分使用了水泥板配红色灯光,强化了科技感和品类属性,丰富而又统一。
材质与工艺:白色烤漆,包布,(白色和金色),做旧水泥板,玻璃和压克力,木质原色。
灯光:以4200k色温为主光源,配合局部内藏光冷光源,厨电采用红色内藏光,技术类表现区域采用彩色led变光系统。
元素:组合元素的植入,体现品牌微创新的愿望。
视频:大量的视频使用,对产品和技术进行深度解读,对氛围营造起到重要作用。

A/ Siemens, appearance, big change, cant use continuous and semi closed mode to greatly enhance the brand style.
B/: there are three kitchen appliances kitchen appliances plate, respectively, show the dishwasher, oven, kitchen smoke system. Kitchen electric deployment experience around the enhanced intelligent sensing function experience, intelligent use of cross product category, keep a large kitchen electric demonstration experience area, there are three kitchen electric operation bar. One large demonstration area, can provide the ladder seat has been the scene video recording, a small electric demonstration zone, the back wall is a large Vegetable & Fruit array device wall. A small kitchen electric comprehensive experience zone.
C/ intelligent Home Furnishing system has independent plate to experience and display, technology has more mature, the product category is more involved, refrigerator, dishwasher, washing machine cover. Intelligent Home Furnishing two plate, a technology, a operation, technology is the intelligent induction, to show the function of induction through large-scale water curtain system. One is the operation, through the iPad, board control, and to realize the large LED screen, computer LED color lighting system with creating unique high-tech atmosphere.
Washing machine: two exhibition area with an outdoor laundry experience module.
Fridge: a standard refrigerator plate and an embedded refrigerator plate combination, emphasizing the intelligent sensing and temperature partition function.
The coffee machine: an exhibition, a coffee experience area and a coffee experience device combination, focusing on the description of the history of coffee, origin of raw materials, character traits. And the main regional brand color difference significant.
The vacuum cleaner and electric iron: respectively a exhibition and experience the combination
Tone: a large area of white, with alloy yellow coffee area and deep blue smart home experience area, kitchen appliances part uses the cement board with red lights, strengthen the sense of science and technology and the Category attribute, rich and unified.
Material and craft: white paint, cloth, (white and gold), to do the old cement board, glass and acrylic, wood color.
Lighting: 4200k color temperature as a main light source, with local built-in optical cold light source, using the built-in electric kitchen red light, technical performance area by color LED dimming system.
Elements: the combination of elements of implantation, reflect the brand micro innovation desire.
Video: a large number of video use, in-depth interpretation of the products and technology, an important contribution to the atmosphere to create.