TATA/

作为TATA木门的新赠品类,TATA铝木门窗店则需要迅速找到市场切入点,形成差异化竞争力。我们的设计策略——量声定窗,即延续并强化TATA母品牌的“静音”USP,通过“静音”功能的分解与延伸,将门窗品类之于消费者家庭使用所需的“隔音、隔热、密封”等重要参数进行系统化分级展示和呈现,重新构建门窗品类的销售和消费逻辑。

入门大厅按照一个“型材博物馆”的概念设计打造,这里能看到各种门窗产品型材及核心工艺,理性展示产品实力;样板间区域则按照不同分贝系数构建成不同的静音体验间,让消费者最直观地感受不同等级产品的真实使用感受。理性与感性合力,呈现最完整的产品体验。

As a new gift category for TATA wooden doors, TATA aluminum doors and windows stores need to quickly find market entry points to form differentiated competitiveness. Our design strategy is to continue and strengthen the "silent" USP of the TATA parent brand. Through the decomposition and extension of the "mute" function, it is important to use the "sound insulation, heat insulation, sealing" required for the use of the door and window category for consumers. The parameters are systematically presented and presented in a hierarchical manner, rebuilding the sales and consumption logic of the door and window categories.

The entrance hall is designed according to the concept of a “profile museum”. Here you can see various door and window product profiles and core crafts, and rationally display the product strength; the model room area is constructed into different mute experiences according to different decibel coefficients,
allowing consumers to The most intuitive experience of the real use of different grades of products.
Rationality and sensibility work together to present the most complete product experience.