因此我们为造梦者打造了一个“Dream BOX”，用造梦者德国基因中占据主导的理性特质贯穿5大模块：Dream Gallery 品牌、Dream Lab 技术、Dream House 场景、Dream Cafe 沟通、Dream Capsule 引流。为达成更高效销售引导，在整个购物流程中，设置4个关键热点：
We have been thinking about what the ultimate consumer demand for space customization will be. We think it is: custom-made from the inside out. The concept of “space air customization” proposed by the dreamer, a brand with deep German genes, fits the ultimate consumer demand for space customization.
How to fully express this relatively abstract business idea and relatively hidden product set in the storefront space in a minimalist and visual way is the key to consumer cognition and decision-making. So we created a “Dream BOX” for the dreamer, using the rationality of the dreamer's German genes throughout the five modules: Dream Gallery brand, Dream Lab technology, Dream House scene, Dream Cafe communication, Dream Capsule drainage .
To achieve more efficient sales guidance, set up four key hotspots throughout the shopping process:
1. The value of the face is justice, and the storefront is the window. The minimalist appearance is like a gift box waiting to be opened. A small red ribbon has been opened to attract customers. 2. Delivering self-confidence with honesty, the product is displayed from the inside out to the consumer experience. Imported parts quickly solve the problem of quality trust; 3. Eliminate concerns with simulated situations, use the installation examples of key spaces (living room and bedroom) to quickly solve the doubts of beauty and convenience; at the same time, deeply experience the “sports air customization” "! 4. Finally, complete the design communication and product set selection with a more relaxed communication environment.
We advocate the “N+1” efficient business model for efficient drainage and conversion. The specially designed Dream Capsule can be flexibly placed in various types of public spaces, so that brands and products can be pushed at a higher cost performance. The in-depth interpretation of the customer's business model is the initial source of our design; it is our value to let the business model complete the terminal.