DREAM MAKER

我们一直在思考,消费者对空间定制的极致需求会是什么?我们认为是:由内而外的体感定制。造梦者这一拥有深厚德国基因的品牌所提出的“空间空气定制”的理念,正好契合了未来消费者对空间定制的极致需求。如何将这一相对抽象的商业理念和相对隐藏式的产品套系在店面空间用极简又可视化的方式完整表达,是消费者认知和决策的关键。

因此我们为造梦者打造了一个“Dream BOX”,用造梦者德国基因中占据主导的理性特质贯穿5大模块:Dream Gallery 品牌、Dream Lab 技术、Dream House 场景、Dream Cafe 沟通、Dream Capsule 引流。为达成更高效销售引导,在整个购物流程中,设置4个关键热点:
1、颜值即正义、店面即是橱窗。极简的外观像一个等待拆开的礼品盒,已经拉开了一小段红丝带,吸引顾客的开启;
2、用坦诚传递自信,将产品由内而外的全方位展示给消费者体验,全进口部件快速解决品质信任的问题;
3、用模拟情境消除顾虑,用关键空间(客厅和卧室)的安装实例,快速解决美观和便利性的疑虑;同时,深度体验“空间空气定制”的“快感”!
4、最后用更轻松的沟通场境完成设计方案的沟通与产品套系选择。

我们倡导“N+1”的高效引流和转化的商业形态,特别设计的Dream Capsule可以灵活的放置于各类型的公共空间,让品牌和产品以更高性价比达成地推。对客户商业模式的深度解读,是我们设计的初源;让商业模式完整落地终端,是我们的价值。

We have been thinking about what the ultimate consumer demand for space customization will be. We think it is: custom-made from the inside out. The concept of “space air customization” proposed by the dreamer, a brand with deep German genes, fits the ultimate consumer demand for space customization.

How to fully express this relatively abstract business idea and relatively hidden product set in the storefront space in a minimalist and visual way is the key to consumer cognition and decision-making. So we created a “Dream BOX” for the dreamer, using the rationality of the dreamer's German genes throughout the five modules: Dream Gallery brand, Dream Lab technology, Dream House scene, Dream Cafe communication, Dream Capsule drainage .

To achieve more efficient sales guidance, set up four key hotspots throughout the shopping process:
1. The value of the face is justice, and the storefront is the window. The minimalist appearance is like a gift box waiting to be opened. A small red ribbon has been opened to attract customers. 2. Delivering self-confidence with honesty, the product is displayed from the inside out to the consumer experience. Imported parts quickly solve the problem of quality trust; 3. Eliminate concerns with simulated situations, use the installation examples of key spaces (living room and bedroom) to quickly solve the doubts of beauty and convenience; at the same time, deeply experience the “sports air customization” "! 4. Finally, complete the design communication and product set selection with a more relaxed communication environment.

We advocate the “N+1” efficient business model for efficient drainage and conversion. The specially designed Dream Capsule can be flexibly placed in various types of public spaces, so that brands and products can be pushed at a higher cost performance. The in-depth interpretation of the customer's business model is the initial source of our design; it is our value to let the business model complete the terminal.