ART COOKING

厨语体验空间更为关注用户体验、打造厨房生态、优化厨房空间,让厨语兼具“体验、分享、社交”的功能,让消费者在体验美食文化的同时,潜移默化地感受到生活品质的提高。与其它厨电品牌不同,美的厨语希望用更简单直接的方式传递美食文化与新的生活方式,人性化的产品改变厨房设备的刻板印象,从品牌形象感知、烘焙课堂体验、让厨房从紧张变得放松、操作从繁琐变得简单。

更重要的是,厨语店内还专门营造了优选的设计师餐具、厨语周边产品形象墙、可直接购买的半成品食材的“物语”市集,西式/中式主题私厨区美食文化交流,让消费者在这个全新的空间里面与产品、美食与身边的人,充分交流和分享,能获得的乐趣与便利。

“厨语”,一个烹饪+美味的社交营地。

The ART COOKING experience space pays more attention to the user experience, creates the kitchen ecology, optimizes the kitchen space, and allows the kitchen language to have the functions of “experience, sharing and socialization”, allowing consumers to experience the food culture and subtly feel the quality of life. improve. Unlike other kitchen appliances brands, Midea's cooking language hopes to convey food culture and new lifestyles in a simpler and more direct way. Humanized products change the stereotypes of kitchen equipment, from brand image perception, baking classroom experience, and letting the kitchen get nervous. It is easy to be relaxed, and it is simple from operation. More importantly, ART COOKING has also created a special designer tableware, ART COOKING peripheral product image wall, a direct-purchased semi-finished food material, and a Western-style/Chinese-style private kitchen area. In this new space, you can fully communicate and share with products, food and people around you, and you can have fun and convenience. “ART COOKING”, a culinary + delicious social camp.