Midea Group's first pre-installation experience center officially opened in Chongqing Tea Garden Red Star Macalon, and pioneered the “home appliance” pre-consumption model with user thinking, targeting consumers with no design, no standard, unsuitable, and unmatched consumption pain points for home appliances. The use of design and systematic solutions has made home appliances "customized."
The physical space focuses on the core experience and the systems surround the layout. The core experience zone, centered on smart homes, bid farewell to the original exhibition can not see, can not use the experience is not a good model. Let's restore the product to the use scenario and deeply experience the smart and convenient life brought by smart home products. To make consumer choices simpler, the product display is divided into three major systems: environment/nutrition/water. At the same time, we bid farewell to the single product exhibition model, combined the actual use of the exhibition, and implanted different product portfolio packages, to maximize the presentation of the consumer to understand, easy to understand the sales space.