COMFORT HOME

美的集团全国首家前装体验中心在重庆茶园红星美凯龙正式开业,以用户思维首创“家电”前置消费模式,直击消费者家电购买无设计、无标准、不适合、不匹配的消费痛点,用设计和系统化解决方案让家电也成为“定制”。

空间以核心体验聚焦,各系统环绕布局。以智慧家居为主导向的核心体验区,告别原有展陈上的能看不能用,能用体验并不好的模式。让产品还原到使用场景,深度体验智慧家居产品带来的智慧便捷式生活。为让消费者选择更简单,产品展示区分为三大系统:环境/营养/水。同时告别单品展陈模式,以实际使用组合展陈,并植入不同的产品组合套餐,最大化的呈现出让消费者看的懂,易理解的销售空间。

Midea Group's first pre-installation experience center officially opened in Chongqing Tea Garden Red Star Macalon, and pioneered the “home appliance” pre-consumption model with user thinking, targeting consumers with no design, no standard, unsuitable, and unmatched consumption pain points for home appliances. The use of design and systematic solutions has made home appliances "customized."

The physical space focuses on the core experience and the systems surround the layout. The core experience zone, centered on smart homes, bid farewell to the original exhibition can not see, can not use the experience is not a good model. Let's restore the product to the use scenario and deeply experience the smart and convenient life brought by smart home products. To make consumer choices simpler, the product display is divided into three major systems: environment/nutrition/water. At the same time, we bid farewell to the single product exhibition model, combined the actual use of the exhibition, and implanted different product portfolio packages, to maximize the presentation of the consumer to understand, easy to understand the sales space.