TOSHIBA

2018年6月9日,东芝厨房电器全国首家体验店正式在佛山落成开业,带着最具情怀的日式礼遇,从一条鱼开始,讲述一段从“深夜食堂”走出来的“精致料理”故事。

“善厨芝味”厨电体验馆,一改厨房电器带给人们冰冷工业化的传统印象,围绕“善”,创意“善灶/善烹/善烤/善蒸/善食”五大主题,生活化地诠释了厨房电器之与美食生活的不同意义,让烟灶、微波炉、烤箱、蒸箱等电器变得有内涵与温度。更值得一提的是,整个空间的平面视觉内容围绕“鱼”这个日式料理中最常见的食材展开。如何利用明星单品“石窑烤箱”,烹调出最美味的“盐烤秋刀鱼、锡纸烤三文鱼、香烤多春鱼……”,在这里成为随处可“拍”的美食教程,还能打开烤箱,亲手烹饪“一条鱼”的美味。

“善厨芝味”是东芝厨电终端店铺的全新模式尝试,让产品融入氛围、融入体验、融入生活、甚至融入文化,让它们不再是孤立冰冷的,而是立体多元的存在。目前,东芝厨电已于高端定制品牌VIFA达成战略合作,让消费者在“善厨芝味”的店内可以一站式采购橱柜和厨电产品,满足高端厨房需求。

东芝善厨芝味体验店正是脱离产品技术讲解,让消费者从更多维度去体验到日本人文上的精神面,给当下快节奏的生活带来一点日

式厨房艺术!

On June 9th, 2018, the first experience store of Toshiba Kitchen Appliances was officially opened in Foshan. With the most affectionate Japanese courtesy, starting with a fish, it tells a piece of "exquisite cuisine" from the "Midnight Diner" story.

Toshiba Kitchen & Electric Experience Hall, a change of kitchen appliances to bring people the traditional impression of cold industrialization, around the "good", creative "good stove / good cooking / good roast / good steam / good food" five themes, living interpretation of the kitchen The different meanings of electrical appliances and gourmet life make the electrical appliances such as smoke stoves, microwave ovens, ovens, steamers and so on become connotation and temperature. What's more worth mentioning is that the flat visual content of the entire space revolves around the most common ingredients in the Japanese cuisine of “fish”. How to use the star single product "stone kiln oven" to cook the most delicious "salt grilled saury, tin foil grilled salmon, fragrant grilled spring fish...", here is a food tutorial that can be "shooted" everywhere, and can open Oven, cooking the
taste of "a fish" by hand.

The new model of Toshiba's kitchen terminal stores allows products to be integrated into the atmosphere, into the experience, into life, and even into the culture, so that they are no longer isolated, but stereoscopic and diverse. At present, Toshiba Kitchen has reached a strategic cooperation with the high-end custom brand VIFA, allowing consumers to purchase cabinets and kitchen appliances in one-stop shop in the “good kitchen and cheese” store to meet the needs of high-end kitchens.

Toshiba Experience Store is just out of product technology, let consumers experience the spiritual aspects of Japanese humanity from more dimensions, and bring a little Japanese kitchen art to the fast-paced life!