YOUPON

将品牌的三大策略注入终端设计
终端店面的SI系统实质是客户品牌策略、产品策略和营销策略在消费端的具象化呈现。
友邦吊顶是中国集成吊顶的发明者,我们这次为客户进行终端形象升级设计是希望达成三个核心的目的,它们可以由三个关键词来表达:
第一个是“明确”;向消费者更加清晰的传递友邦是谁,提供怎样的服务,能够满足他们的什么需求。
第二个是“还原”;将友邦作为集成吊顶行业的创始者身份,以及电器产品研发和制造专家的实力在终端进行完美的还原。
第三个是“引领”;品牌形象和销售效率的升级,引领渠道动力和能力的提升。
在设计的实践中
我们针对客户生活中实际的使用情境,用带入体验的方式打造出多个品类的场景实验室,诠释友邦的品牌理念—“设计每个人的生活细节”,更有力的支撑其“设计家”的形象;
我们为客户量身定做的核心技术展示模组,用可视化的方式诠释友邦产品力的独特优势,“发明家”的形象得到清晰展现;
我们用1/2场景和极致样板间的组合,引导消费者想象套系产品在自己实际居住空间落地的效果,让友邦工程美学“艺术家”形象生动呈现的同时,也将“极致场景拉动套系成交”的营销策略得到贯彻。

The brand's three strategies into the terminal design

The SI system of the terminal store is essentially the customer brand strategy, product strategy and marketing strategy in the consumer end of the visual presentation.
YOUPON ceiling is the inventor of China's integrated ceiling, and this time we designed for the client terminal image is designed to achieve the three core objectives, which can be expressed by three key words:

The first is "clear"; to consumers more clearly convey who is YOUPON, provide what kind of service to meet their needs. The second is "Restore"; the perfect reinstatement of the terminal with YOUPON as founder of the integrated ceiling industry, as well as the strength of electrical product development and manufacturing experts. The third is to "lead"; brand image and sales efficiency upgrade, leading the channel power and ability to enhance.

In the design practice
We focus on the actual use of the customer's life situation, with the experience into the way to create a multi-category scene laboratory, interpretation of AIA's brand concept - "design for everyone's life details" and more strongly support its "designer" Image; we tailor-made for the customer core technology demonstration module, a visual way to interpret the unique advantages of AIA product power, "Inventor" image is clearly demonstrated; we use a combination of 1/2 scene and the ultimate model To guide consumers to imagine the effect of landing the product in their actual living space and vividly presenting the image of the "artist" of the AIA project aesthetics. At the same time, the marketing strategy of "the ultimate scenario will pull the turnover of the suite" will be implemented.