Nature

大自然家居馆是大自然品牌一次很重要的尝试,在卖了那么多年的地板以后开始试探为顾客提供更多的产品和更优质的体验,这个2400平的独立店就成为了一个测试改变品牌与顾客关系的实验载体。

我们为它重新植入了新的设计元素来传递品牌对木的尊重,它包含了对每一片木的理解和尊重,以及匠心精神和环境保护的理念,它同时又显得那么年轻和轻松的沟通。

整个空间分为三个部分,木种博物馆,产品体验单元,跨界体验单元。木种博物馆会讲述一颗种子从落地到成为跟我们生活紧密相关的物件的过程,它包含很多物种介绍,以及跟木种有关的设计产品,让每一个顾客能感受到我们所使用的每一件与木有关的产品是那么平凡又那么充满故事。在这里我们将定期做一些关于木的展览,有设计的,有材料的,我们希望它能让每一个顾客都能更多感受到这些木头带给我们的惊喜。

而产品体验部分则通过气味实验室和木作工坊去感受我们去善待每一片木的匠心精神,气味实验室是传达我们对每一个使用者的安全使用的关注,木作工坊是通过参与与娱乐并且分享来感受和传递匠心精神。

跨界体验所担负的则是提供一个不一样的购物感受,我们希望我们跟顾客之间并不仅仅是买卖关系,我们能提供更好的购物体验和服务,因此我们建立了自己的咖啡与茶,有了我们自己阳光房和户外花园,我们能够在这里与顾客轻松的沟通,也能够提供顾客需要的跟设计师的互动,甚至它是一个社交分享,家庭娱乐的场所,这是一个美好的消费场景。

整个空间通过木构件来把它串联起来,让空间引导动线和情绪,水磨石地面让空间呈现出自然和手工的痕迹,与木材质产生有趣的关联。

In nature is a very important attempt nature brand, in the floor of the sold so many years later start testing to provide customers with more quality products and more experience, the 2400 - independent stores became a test to change the carrier of brand relationship with the customer.

We implanted with a new design elements for it to convey respect for the wood brand, which includes understanding and respect for each piece of wood, as well as originality spirit and the concept of environmental protection, it also seems to be so young and easy communication.

The whole space is divided into three parts, wood kind of museum, product experience unit, unit crossover experience.

Wood museum will tell a seed from the ground to become closely related with our life process of objects, it contains many species is introduced, and the design of the related to wood products, make each customer feel we use every piece of product is associated with not so ordinary and so full of stories. Here we will regularly do something about wood exhibition, design, material, we hope it can let every customer can feel the wood bring us more surprises.

Odor and product experience part through laboratory and wood workshop made to feel us to treat every piece of wood spirit of originality, smell the lab is to convey our concern for the safe use of each user's, wood workshop is made through participation and entertainment and share feelings and spirit of originality.