HAIER

从现目前国内电器的竞品行业中,大家同时都处于“智慧全屋”的初步概念阶段,在体验/销售模式等方面,大多没有更好的创新,都基于原有形式而形成的”智慧”体验,而在跨行业如:联想/京东/淘宝等,基于大数据/人脸识别等技术,更多科技化的智能体验,形成了新的零售业态。同时三星/LG等电器竞品在2018CES展中也在”智慧全屋”方面做出了突破与创新。

海尔中国1000㎡智慧家庭城市体验中心,涵盖海尔完整产品链条,搭建智慧平台,打破产业壁垒以海尔生态圈为核心,形成的各产品内部结合;打破原各产品分类分区形式的销售壁垒,从消费者角度出发,提供完整的智慧生态解决方案;打破原有依靠海量SKU出样,形成的销售模式,线上线下联通,以全新的零售平台,提供给消费这全新的购物体验;突破技术壁垒,采用更先进的技术体验手段,结合场景化体验,形成智慧全屋的科技体验。

依托全屋场景化形成智慧全屋体验,在分场景形成智慧卧室/智慧客厅/智慧厨房等小生态圈场景体验,从吸引、建立认知、了解解决方案、销售的完整零售逻辑。实现全产品链与用户的智能交互,为消费者提供,最新/最全的智能产品,全新的智慧生活体验。

From the current competitive products industry of domestic electrical appliances, everyone is at the initial stage of “smart whole house”. In terms of experience/sales mode, most of them have no better innovations, and they are based on the original form. "Experience, and in the cross-industry such as: Lenovo / Jingdong / Taobao, based on big data / face recognition and other technologies, more technologically intelligent experience, formed a new retail format. At the same time, Samsung/LG and other electrical competing products also made breakthroughs and innovations in the "Smart House" in the 2018CES exhibition.

Haier China 1000m2 Smart Home City Experience Center, covering Haier's complete product chain, building a smart platform, breaking the industrial barriers with Haier's ecological circle as the core, forming internal integration of various products; breaking the sales barriers of the original product classification and partition form, from consumption From the perspective of the company, it provides a complete intelligent ecological solution; breaks the original sales model based on massive SKU sampling, online and offline China Unicom, and provides a new shopping experience to consumers with a new retail platform; breakthrough technical barriers, Using a more advanced technology experience, combined with the scene experience, the technology experience of the whole house of wisdom is formed.

Relying on the whole house scene to form a smart whole house experience, in the sub-scene to form a smart ecosystem bedroom / smart living room / smart kitchen and other small ecosystem scene experience, from attracting, building awareness, understanding solutions, sales of complete retail logic. Realize the intelligent interaction between the entire product chain and users, provide consumers with the latest / most comprehensive intelligent products, a new smart life experience.