HER&SHELLEY as the cosmetics retail Australia Group, with my professional skin care brand as the core competitiveness based on brand accumulation and product analysis, focus on the expression of ingenuity and the new spirit of the concept of skin care delivery. Divide the three plates in the retail terminal function: product display and experience / skin test unit; skin test unit / member fans activity unit, from product sales experience to form the 3 level hot consumer purchase process management. Strengthen skin care category product portfolio and display, professional skin care category formed three core island experience area, according to the oily, dry and mixed classification setting, basic shelf management directory, to help consumers choose accurate and cognitive products, allowing consumers to establish trust in the brand value and product quality.