DeRUCCI/

今天,当我们再谈及高端儿童市场的商业逻辑,我们谈品牌的立足之本,也谈产品的设计之魂;我们谈安全、健康、体验感的内在信任,也谈品质、品牌、圈层效应的外在标签......当然还有8090后父母的新奇消费理念,以及随时可能出现的“新物种”带来的行业冲击。

慕思儿童床垫,高端儿童用品与健康睡眠诉求在商业零售空间中的外显与收敛。调性只是慕思儿童终端的视觉容器;于慕思而言,它的"高端"属性脱离不开青少年健康睡眠理念的核心技术,并非外在产品或环境调性所能全部实现。

我们让显性的设计适度"后退",为隐性的技术内核制造更多外显的可能。科技和设计在一个互动化、体验化的空间布局中“各述主张”,巧妙满足着父母的信任建立与孩子的轻松玩乐。

Today, when we talk about the business logic of the high-end children market, we talk about the foundation of the brand and the soul of the design of the product; we talk about the inner trust of safety, health and experience, but also about quality, brand and circle. The external label of the effect...and of course the novelty consumption concept of the parents after 8090, and the industry impact brought by the “new species” that may appear at any time.

DeRUCCI children's mattresses, high-end children's products and healthy sleep appeal in the commercial retail space of the appearance and convergence. Tonality is only the visual container of Muse's children's terminal; in the case of Mousse, its "high-end" attribute cannot be separated from the core technology of the youth's healthy sleep concept, and it is not realized by external products or environmental tonality.

We make the explicit design "backward" moderately, creating more explicit possibilities for the hidden technical core. Technology and design in the interactive, experiential spatial layout of "reporting claims", cleverly meet the parents' trust and the children's relaxed play.