TATA

2018,中国家居建材行业历经变革:品牌求新图变;电商异军突起;新零售方兴未艾;许多经营者说,传统建材卖场:顾客变少了,成本更高了,我们该走向何方?

作为中国建材行业的领导者,TATA提出“邻居计划”——走出建材市场,走近客户身旁!筛选新建房交付,业主集中装修的地产项目与二手房交易和旧房翻新密度较高的社区,推广一种新形态、新模式、新消费者关系的TATA新终端TATA C店.

TATA C店,麻雀虽小五脏俱全,产品体验、出样展示、客户洽谈、设计服务等功能,一应俱全.与此同时,TATA C店更重要的经营理念是成为每一位业主装修过程中的:好邻居、好顾问、好帮手.

深度模块化设计,满足不同区位、不同市场环境的店铺,差异化定制的需要;更是为快速开店提供了先决保障。通过对材料、工艺的合理选择,加之模块化展示道具的批量生产,TATA C店将极大降低建店成本,减轻店主负担。

在完美服务与丰富体验的前提下;更快的开店速度与更低的建店成本,是新零售时代快速反应商业的极致追求;
TATA C店,也将以集装箱快闪店等更新奇、跟先进、更实用的方式,不断探索装饰建材行业发展的方向,不断创造新的TATA奇迹!

2018, China's home building materials industry has undergone changes: the brand seeks new changes; e-commerce has sprung up; new retail is on the rise; many operators say that traditional building materials stores: fewer customers, higher costs, where should we go?

As a leader in China's building materials industry, TATA proposes a “neighbor plan” – stepping out of the building materials market and approaching customers! Screening the delivery of new homes, the owner's concentrated renovation of real estate projects and second-hand housing transactions and old houses with high density of renovation, promoting a new form, new model, new consumer relationship TATA C store new terminal.

At TATA C, the sparrows are small and complete, with product experience, sample display, customer negotiation, design services and other functions. At the same time, the more important business philosophy of TATA C store is to become the decoration process of every owner. : Good neighbors, good consultants, good helpers.

The deep modular design meets the needs of different locations and different market environments, and differentiates customization; it also provides a prerequisite for fast opening. Through the reasonable selection of materials and processes, combined with the mass production of modular display props, TATA C stores will greatly reduce the cost of building stores and reduce the burden on shop owners.

Under the premise of perfect service and rich experience; faster opening speed and lower construction cost are the ultimate pursuit of rapid response business in the new retail era; TATA C shop will also update the odds with the container flash shop. Advanced and more practical ways to continuously explore the direction of the development of the decorative building materials industry, and constantly create new TATA miracles!