OPPEIN

对于欧派大家居这样的“慢销品”,它们具有特定时机消费而且商品单值较高,消费者购买大都是临场决策与否,“消费历程”的管理就显得尤为重要,成为取胜的关键,我们需要打破欧派多而全的产品边界,重组各产品之间体验逻辑,翻译成为可听、可见、可触的生活痛点与产品特质,让消费者获得的不仅是产品本身,更重要的是欧派生活家带来的生活与梦想。

1000㎡欧派生活家体验中心,我们分为以下3个功能分区:

340㎡的公共开放区,富于更多的感官体验,包含高品质的设计服务工作室,重视舒适的咖啡区,专业详尽的样板与工艺、以及分享家装设计、传播相关信息的公开课堂,友好、开放的场景,更多的注重社交分享,多个区域可以实现转换。

95㎡理想生活实验室,关联日常家居生活轨迹,对生活痛点与产品特质的展现,情景加功能演示,“黑科技”及互动技术应用,感知产品,利用体感、全息投影技术,丰富的展现产品信息,提供产品的试用、体验,帮助顾客全方位的了解产品。

565㎡生活场景体验,完整的60-120平米户型解决方案,更理解用户的需求,更生动的与客户探讨未来的生活场景,从单一使用场景到个性化、多样化使用场景,向不同的消费群体应对不同的“兴趣点”,构建针对性的“分众”沟通解决方案与沉浸式场景体验。

For such "slow-moving goods" in the European School, they have specific time consumption and high single-value merchandise, and the consumers purchase most of them make decisions on the spot. The management of "consumption history" is particularly important and the key to victory , We need to break the boundaries of European and more and more products, reorganize the logic of experience between products, translate into an audible, visible and touchable pain point of life and product characteristics that allow consumers to obtain more than just the product itself, but more importantly It is the life and dream brought by Europeans.

1000 square meters Europe sent home life experience center, we are divided into the following three functional areas:

340 square meters of public open area, full of more sensory experience, including high-quality design services studio, the emphasis on comfortable coffee area, detailed templates and techniques, as well as sharing home improvement design, dissemination of related information open class, friendly , Open scenes, pay more attention to social sharing, multiple regions can be converted.

95㎡ ideal life laboratory, related to everyday home life trajectory, life pain points and product characteristics of the show, scenarios plus functional demonstration, "black technology" and interactive technology applications, perception products, the use of somatosensory, holographic projection technology, rich display products Information, provide product trial, experience, help customers a full range of products.

565 ㎡ living scene experience, a complete 60-120 square meters apartment layout solution, but also to understand the needs of users, more vivid and customers to explore future life scenarios, from a single use of the scene to personalized, diversified use of the scene, to different consumer Groups respond to different "points of interest" and build targeted "Focus" communication solutions and immersive scenario experiences.