SANHE

当前,门窗行业的痛点是高分散度的市场及明确的人群定位,以品牌识别与差异化产品独特价值主张。

基于此,根据三禾门窗的80——90后的人群定位,以及主打纯色门窗的特征,并且满足品牌的“简单爱生活”的价值诉求。我们切中了年轻人对时尚与个性的追求,我们为“三禾门窗”创造一个具有明确人群归属感,以及明确产品主张的全新终端形象。

4大单元构建简洁明了的空间布局,其中包括:提供产品认知的功法及体验单元;提供产品应用的场景单元;提供快速对比选择的展陈单元;以及快速响应的设计、安装与后续维修的服务单元。

其中色彩作为品牌的视觉重点,以此区隔开传统门窗过度理性的价值取向,建立符合目标人群需求的,充满时尚与活力的终端形象。同时围绕色彩的线索去建立除开产品功能价值之外的感性价值,来满足当下年轻群体对日趋个性格化的家庭装修风格的需求。让好看成为新的利益点去产生话题与交互,不再是购买冰冷的“铝质“产品而是生活方式的提案。最大化的展现品牌的产品价值从而实现品牌在行业内的差异化识别。

At present, the pain points of the door and window industry are highly dispersed markets and clear crowd positioning, with brand recognition and differentiated products unique value proposition.

Based on this, according to the positioning of the rear of the SANHE doors and windows 80-90, as well as the characteristics of the main solid color doors and windows, and to meet the brand's "simple love life" value appeal. We have cut the young people's pursuit of fashion and individuality. We have created a brand new terminal image for the “Sanhe Doors and Windows” with a clear sense of belonging and a clear product proposition.

4 large units to build a concise and clear spatial layout, including: the product and experience unit to provide product awareness; the scene unit to provide product application; the exhibition unit to provide quick comparison; and the design, installation and subsequent maintenance of rapid response Service unit.

Among them, color is the visual focus of the brand. This area separates the excessively rational value orientation of traditional doors and windows, and establishes a terminal image full of fashion and vitality that meets the needs of the target group. At the same time, around the clues of color to establish the perceptual value in addition to the functional value of the product, to meet the needs of the young group for the increasingly personalized home decoration style. Letting good-looking become a new point of interest to generate topics and interactions is no longer a purchase of cold "aluminum" products but a lifestyle proposal. Maximize the value of the brand's products to achieve differentiated identification of the brand within the industry.