wuliangye

五粮液,一个经过600多年古窖池历练,在中国浓香型酒中独树一帜的名酒品牌。

五粮液超级体验店,空间布局应用中国传统建筑美学的核心准则之一,王者风范的“轴对称”;外立面延续五粮液店铺系统“红色+金色”的基本色彩识别,确保消费者可以清晰辨别,店铺SI(店铺识别)与PI(产品包装识别)遥相呼应;

店内的精神堡垒彰显五粮液文化,外厅,产品展示与互动体验,在外厅“精神堡垒”后,设置产品互动体验台。除3-4个核心产品的出样;还包含 NFC产品互动鉴真、 互动屏幕产品信息介绍、 五粮香型讲解/鉴赏、五粮液酿造工艺介绍;店内左右两侧立面,“明星产品”与“阵列出样”交替,以此凸显“明星产品”价值,并延续专卖店产品丰富、琳琅满目的感受。

内厅,借鉴中国传统建筑“圆窗”元素,仪式化的出样几款高值单品,精品展示与酒王品鉴,酒王品鉴区,是五粮液体验店中面向要客(大宗团购顾客,VIP顾客)的专属服务区。品鉴区展陈布置及灯光效果与外厅形成视觉区隔。借鉴茶文化,抽简明式家具的设计语言而成的条案型长桌,店主与客户宾主落座,交谈、饮茶、品酒。

wuliangye Wuliangye, a 600 years after the ancient pits experience, in China Luzhou wine unique brand of wine.

Wuliangye super experience shop, the space layout of the application of traditional Chinese architectural aesthetics of the core principles of one of the king of the style of "axis symmetry"; facade continued Wuliangye shop

System "red + gold" the basic color recognition, to ensure that consumers can clearly identify the shop SI (shop identification) and PI (product packaging identification) echoes;

The spirit of the store highlights the Wuliangye culture, the outer hall, product display and interactive experience, in the outer hall "spiritual fortress", set the product interactive experience platform. In addition to 3-4 core products of the sample; also includes NFC products interactive Jianzhen, interactive screen product information, Wuliangxiang explain / appreciation, Wuliangye brewing process introduction; store on both sides of the facade, "star products" and "Array sample" alternately, in order to highlight the "star product" value, and continue the store products rich, dazzling experience.

Interior hall, learn from the traditional Chinese architecture "round window" elements, ritualized several high-value single product, fine show and wine king tasting, wine king tasting area, is Wuliangye experience shop

For the guest (bulk buy customers, VIP customers) exclusive service area. Tasting area display Chen layout and lighting effects with the outer hall to form a visual segment. Learn from the tea culture, pumping simple furniture design language from the type of long table, shopkeeper and guest guests and guests seated, talk, tea, wine tasting.