BEAMY

在必美BEAMY地板全新形象终端中,欧洲百年地板工业传奇被赋予更多畅想——可感知的质感、触感和地板的体验乐趣、设计故事、潮流趋势与源自欧洲的木业文化魅力,一起构建着消费者对于品位家居的想象和指引。

在必美终端的设计逻辑关系中,我们的将其定位于一个趋同于地板产品与品牌的“容器空间”。5个国家的9大欧洲地板品牌在其中共享欧洲纯正血统而又各具风格调性;地板的品质性能、材料技法、制造工艺和消费者体验指引等不同维度的设计逻辑线也在终端中或平行或交错地与互生关系。以「和而不同」的概念,为必美终端赋予一个合理包容而又层次丰富的空间架构。

In the brand new image terminal of BEAMY floor, the European century-old floor industry legend is given more imagination - the perceived texture, the feeling of touch and the experience of the floor, the design story, the trend and the wood culture charm from Europe. Consumers' imagination and guidance for tasteful homes.
In the design logic of Bimei Terminal, we have positioned it as a “container space” that converges on flooring products and brands. The nine European flooring brands in five countries share European pure blood and individual styles; the design logic of different dimensions such as floor quality performance, material technology, manufacturing process and consumer experience guidelines are also in the terminal or Parallel or interlaced with each other. With the concept of "harmony and difference", we will give the BMI terminal a reasonably inclusive and rich spatial structure.