Clivet home central air conditioning, due to the acquisition, and was concerned about the Italian brand Clivet integrity of the golden shape of the brand. Commercial space, is the brand's "first touch", accompanied by interactive communication, almost forming a complete brand matrix. They focus more on technology / function from the point of view of brands in China's domestic central air-conditioning (HVAC) market. Japanese brands use "technology and quality" genes as the main battlefield and as the best entry point for the Italian brand Clivet, they should be positioned At the high end, a relatively complete product system, product features, complete technology and service system level to appeal to experience and solutions.
The establishment of the brand building model, in the brand story to find the core communication with consumers ICON, through brand research, the factory is located near the Alps, the air fresh and pollution-free, from the source of the product, humanistic nature reflects the harmony and tranquility of nature. With the Alps as a feeling and experience of ICON, as a starting point for different product experiences, the establishment of consumer communication context and visual clues.
In space planning logic, the concept of "slow sales" implanted in Ruisheng is promoted. They have specific time consumption and higher single value of products. Most consumers purchase decision-making at the spot or not. The management of "consumption history" Clues to a greater extent to extend consumer retention time and increase the turnover rate. From the brand landscape area, the brand image area, the design studio, the coffee bar, the air laboratory, the product exhibition area, the various functions zoning and movement setting, the perception and the recognition Clivet provides the Chinese family alpine vacation with the top European technology and quality Extremely fresh air and comfortable temperature to enjoy the ultimate comfort (air, temperature, humidity) a complete system solution.