TATA

对于木门这种低关注度的建材行业,我们应该通过何种引流的手段,提升销售呢?

首先是我们对产品的理解,TATA木门有一个核心“静音木门”。“静音”的理解不是让声音降低到0分贝,而是在家里的每一个房间都是一个独立的世界,木门可以隔绝声音的干扰,让自己沉浸在自己的世界里。

我们的生活错综复杂又喧嚣,自己的小世界每天都被干扰着...TATA木门正好为我们这个小世界提供了一道守护屏障。首先在产品诉求,品牌诉求,情怀诉求上我们都有这样一种通性,在旗舰店的设计上,我们就有了创意的根源。值得一提的是店面的一楼,看上去是一个清新、安静、有趣的“咖啡馆”,当我们推开四周的一扇扇门时,看到的,听到的真是我们这个真实、嘈杂的世界,门外的世界与门内的世界,形成了鲜明的对比,当消费者经历了这样7种体验后,TATA会提醒他宁静、安逸的小世界是如此难得,而我们的木门可以帮你实现这样的愿景。

另外,店内我们还设置了一个鲜活的人物“偷听熊”拟人化的来扮演这个世界的见证者,后期也是作为TATA木门的推广形象,让消费者记忆深刻。

For wooden door the low awareness of building materials industry, we should through what means of drainage, improve sales?

First is our understanding of the product, TATA has a wooden door core "mute" wooden door. The understanding of the "mute" not let down to 0 db, but every room in the home is a separate world, wooden door can isolate the interference of sound, immerse yourself in your own world.

Our life is complex and blatant, your own little world is interfered with every day... TATA wooden door just this small world offers a guard barrier for us. First in the product, the brand appeal, we have such feelings demands a connectivity, on the design of the flagship store, we have the root of creativity. Be worth what carry is the store on the first floor, seems to be a pure and fresh, quiet, funny "cafe", when we pushed the solution around the door, see, hear is our real and noisy world, in the outside world and the gate of the world Boundary, in stark contrast, when consumers experience the seven, TATA will remind him quiet, easy and comfortable small world is so rare, the wooden door and we can help you to realizing this vision.

In addition, we also set up a store fresh characters "eavesdropping bear" anthropomorphic to the witness of the world, the late is also as the promotion of image of wooden door, TATA let consumers remember.