SUOFEIYA

故事围绕索菲亚“懂空间,会生活”slogan展开,注重诠释何为“懂空间”。从最细节的空间(收纳空间、居住空间、生活空间)展开认知,延伸到现实生活不同面积户型蓝本,1:1还原呈现,发挥产品的集合力与出样丰富化,除了提供空间的解决方案,我们也希望能够在空间上与消费者达成更多共识,让他们能够兴奋的参与自己居住空间设计。

索菲亚零售氛围营造,从产品,店内物料,文字、视频等友好沟通方式和年轻人连接,让他们觉得这是和我同时代的品牌。情景展示按照空间面积的大小为主线。结合产品使用功能差异,让每一个情景空间都是不同文化背景下的风格主题,设计标准情景展示模块供渠道选择。

看得见的索菲亚是感性的,当然是好看的,是意料之外的,令人艳羡的。看不见的索菲亚,是理性的,从原材料到安装好的成品,逻辑清晰,令人信服,让消费者可以冷静的解读和决策。让零售卖场实现感性与理性的触发购买影响力整合,让好看更有内涵,让好用更有依据。

The story centers around SUOFEIYA's understanding of space and life, and focuses on interpreting what it means to "understand space." From the most detailed space (storage space, living space, and living space), we have extended our understanding of different areas of real-life homes. We have leveraged our product's collective power and enriched products. In addition to providing space solutions, we also hope to In the space to reach more consensus with consumers, so that they can be excited to participate in their own living space design.

SUOFEIYA creates a retail atmosphere and connects young people from products, in-store materials, texts, videos, and other friendly communication methods, making them feel that this is the brand of my contemporaries. Scenarios are based on the size of the space. Combining the functional differences of product use, each scenario space is a style theme under different cultural backgrounds. The standard scenario display module is designed for channel selection.

Visible SUOFEIYA is sentimental, of course, is good-looking, unexpected, enviable. Invisible Sophia is rational. From raw materials to finished products, the logic is clear and convincing, so that consumers can calmly interpret and make decisions. Let retail stores realize sensibility and rationality to trigger the integration of buying influence, so that they will have better connotation and better use.