M&Z

随着更多的定制家居企业登陆资本市场,行业竞争更加白热化。据行业数据预测,到2018年,国内定制家居行业规模将达1500亿元。全屋定制行业的迅速升温,吸引板材、地板、家电、卫浴、装饰等领域的家居企业纷纷跨界;对于全屋定制这样的“慢销品”,进店的顾客停留时间通常很短,不能留住顾客是目前每个店普遍的问题,也是影响店销售业绩提升的关键环节,消费者购买大都是临场决策与否,“消费历程”的管理就显得尤为重要。

掌上明珠1000㎡集团展厅策略与设计,集合成品家具与定制家具的双重生产优势,基于每一个家庭的生活需求,合理规划、设计、配比,为客户提供最经济、舒适的大家居完整体验的解决方案。

利用原建筑7米挑高的空间和自然光照优势,围绕中心区域形成环形体验动线,从品牌定位到精准的消费者定位再到产品体验的发散式热点规划,满足展厅功能基础上,打破重组全屋定制产品和风格体验,4大功能分区,一个品牌定义区和三宅一生风格空间体验(细分为3个不同的风格样板,来满足不同年龄段的情景式体验),从吸引关注的视觉感官,到生活方式的引导,风格样板的展陈,工艺工法呈现再到确认购买,为客户提供大家居完整解决方案。

As more customized home-based companies access the capital markets, competition in the industry is intensifying. According to industry data projections, by 2018, the scale of domestic custom home industry will reach 150 billion yuan. Customized industries throughout the house have been rapidly warming up, attracting home-based businesses in the fields of plate, flooring, appliances, sanitary ware and decoration. For the "slow-selling" products such as whole-house customization, the staying time of customers entering the store is usually very short, Retaining customers is a common problem in every store at present. It is also the key link that affects the sales performance of stores. Whether consumers purchase most of them is the decision-making at the spot or not. The management of "consumption history" is particularly important.

M & Z 1000㎡ Group exhibition hall strategy and design, the combination of finished furniture and custom furniture, the dual production advantages, based on the needs of each family life, reasonable planning, design, matching, to provide customers with the most economical and comfortable solution for large home experience Program.

Take advantage of the original 7-meter high space and natural light to form a circular experience line around the central area, from brand positioning to accurate consumer positioning to divergent hotspot planning of product experience to meet the function of the exhibition hall and to break the reorganization Customized product and style experience throughout the house, 4 functional zones, a brand definition area and Miyake style of life experience (subdivided into 3 different style templates to meet different age scenarios of the scene), to attract the attention of the visual senses , To guide the way of life, the display of style templates, craftsmanship and then to confirm the purchase of the show, to provide customers a complete solution for large home.