Viomi

我们遵循云米“勇于创新,重塑互联网年轻一代家庭生活体验”的诉求,以干净、纯粹的视觉风格区别现下其他家电品牌。

为提高云米作为新品牌融入市场的契合度,更需满足自身的品牌识别和产品对于消费者的认知。在品牌识别上,以光的形式突出品牌的VI色,使之不突兀而自然,并具有强烈的氛围感和吸引性。装置化的LOGO元素的使用
更能将品牌无时无刻地穿插在店内,使消费形成记忆。

在产品认知上,我们在追求产品陈列感的同时,还着重产品技术体验,符合云米黑科技的气质,使消费者更深入了解产品的核心技术;也着重产品场景体验,结合云米开启全屋互联网家电的策略,使云米产品更深入消费者生活。

为体现云米在终端购物中创新的F2C购物流程,我们在购物路径的规划更加合理:使消费者在吸引-认知-深入-决策-购买的流程一气呵成。

We follow viomi "the courage to innovate, reshape the younger generation of the Internet life experience," the appeal to clean, pure visual style distinction is now the other home appliance brand.

In order to improve viomi as a new brand into the market fit, but also to meet their own brand recognition and product awareness for consumers. In the brand recognition, in the form of light to highlight the brand's VI color, so that it is not abrupt and natural, and has a strong sense of atmosphere and attractiveness. Installed LOGO elements of the use of the brand more time to interspersed in the store, so that the formation of consumer memory.

In the product awareness, we are in the pursuit of product display at the same time, but also focus on product technology experience, in line with viomi black technology temperament, so that consumers more in-depth understanding of the core technology products; also focus on product experience, combined with viomi open the whole house Internet appliances strategy, so that cloud rice products more in-depth consumer life.

To reflect the viomi in the terminal shopping in the innovative F2C shopping process, we are planning the shopping path more reasonable: so that consumers in the attract - cognitive - deep - decision - the process of buying at one go.