TOTGUARD

对于儿童产品来讲,我们认为能够促成销售的关键除了产品本身拥有较高的购买力外,另一个重要原因是能够留住孩子,提升消费者的滞留时间!

因此我们为这个不足90㎡的空间,把原本的单调的空间分割为里外两个区域,让空间变得丰富,外空间场景体验区既有感性的现实场景还原,又有理性的监测分析区,优化产品体验,提升消费者对品牌的好感度。内空间为产品展示区应用模块化的分布,通过富有趣味性的设置,让其成为孩子们的快乐天堂,延长动线的同时丰富功能与内容。按照消费者的心理需求来合理设定从店外到店内的各个环节,从而实现清晰的,完整的,良好的购物体验。

中性色与彩色的合理搭配,形成一个具有专业感且充满童趣的世界,同时建立清晰的品牌识别,自然、环保、柔软的材料选择,形成品牌的内涵表情。

For children's products, we believe that the key to enabling sales In addition to the product itself has a higher purchasing power, another important reason is to be able to retain their children and enhance consumer retention time! Therefore, we divide the original monotonous space into two regions inside and outside for the space less than 90 ㎡ so that the space becomes rich. The experiencing area of the outer space not only realizes the reduction of the perceptual reality scene, but also has a rational monitoring and analysis area , Optimize the product experience and enhance consumer's brand preference. The inner space uses a modular layout for the product display area, making it a happy haven for kids through fun-filled settings that extend the line of action while enriching features and content. In accordance with the psychological needs of consumers to set reasonable from the outside to the store all aspects of the store, in order to achieve a clear, complete, good shopping experience. Neutral color and color with a reasonable match to form a professional and full of childlike world, while establishing a clear brand recognition, natural, environmentally friendly, soft material choices, the formation of the brand expression.